Republican Media Bias In Action: MSNBC Demotes Its Highest-Rated Anchors

Media analyst Glenn Greenwald wrote on his blog today about the recent demotion of MSNBC's highest rated anchor-people and how the only rationale for it is political pressures from the White House, McCain, and Republicans.

The single dumbest claim in our political culture is that the huge corporations which own our establishment media outlets promote a "liberal" ideology. Why would General Electric ever use NBC and its other media assets to promote political liberalism? They lavishly benefit from the whole panoply of right-wing policies -- from endlessly expanding defense spending to deregulation. Their multiple businesses depend upon maintaining good relations with the right-wing ideologues who run our Government. Even ignoring all of the above-documented empirical facts, the very idea that a corporation like GE -- or Viacom (CBS), Disney (ABC) and Time Warner (CNN) -- would actively promote a left-wing agenda in its news divisions and undermine the very Government power centers on which they rely has been the most self-evidently moronic premise one can imagine. As Viacom CEO Sumner Redstone confessed in 2004:

Senator Kerry is a good man. I've known him for many years. But it happens that I vote for Viacom. Viacom is my life, and I do believe that a Republican Administration is better for media companies than a Democratic one.

And yet the myth of the large-corporation-owned "Liberal Media" persists, and even intensifies.

This decision by MSNBC is as alarming as it is illustrative. They just implicitly chided and overtly demoted their most popular and valuable news personality because the White House, the McCain campaign and the Right demanded that they do so. It's fine for Brit Hume to host a "news program" and for hard-core right-wing ideologues to dominate cable news. The fact that Dick Cheney (understandably) viewed Tim Russert's Meet the Press as the ideal forum to allow the White House to "control the message" bothered nobody outside of a few online critics, and didn't remotely impede the perception of Russert as the Beacon of Tough and Objective Journalism. But MSNBC's ratings-based decision to feature Keith Olbermann is a grave threat to modern journalism and must be stopped. So decrees the White House and the McCain campaign, and so the GE-owned MSNBC complies.

Basically, the Right is cheating. Rather than let we the people decide who to vote for, what better way to win than to cry foul: "The Liberals have too much coverage!" Grab the media corporations by the balls, tell them "Remove your Liberal content or there will be consequences." Corruption at its finest and most blatant. Bye bye Journalism, informed Electorate. Hello government-controlled media.